From The School Photo Podcast, hosted by UKSPA committee member Lee Brooker.
What if the biggest opportunity in school photography isn't winning schools from each other, but working together? Lee talks with Martyn Headley of John Hunt Photography, which works with more than 400 schools. The challenges Martyn describes are much the same whether you photograph 20 schools or 400.
They cover pricing, profitability, secondary schools, commission, technology, new revenue streams, and how to decide which ideas are worth pursuing. The bigger theme is collaboration: school photography has a reputation for secrecy, but when business owners talk properly, they find they share many of the same problems, and someone else may already have the answer.
It is two school photography business owners comparing notes: what has gone wrong, what has worked, and where the industry could go next.