From The School Photo Podcast, hosted by UKSPA committee member Lee Brooker.
Marcelo Alvarado went from working in entertainment on cruise ships to building Magic Photography in Chile, one of South America's fastest-growing school photography businesses, going from zero to 30,000 students photographed in a few years.
Marcelo talks about the strategy behind that growth, networking and innovation, building strong relationships with schools and teachers, and how thinking differently can change a business.